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Investment principles
With the growth industry leader
Based on the direction of national macro-industrial policy encouragement, look for industries with great potential, and choose the leading enterprises most likely to stand out from the crowd and become strategic partners, from the financial support to partners, so that capital and the real economy organic combination.
Insist on merit-based cooperation
Adhering to the principle of "less and fine", not to invest in the number, not with the hot trend, but dare to concentrate huge amounts of money for enterprises with excellent growth and excellent entrepreneurs, to provide capital assistance.
Focus on strategic engagement
In view of the tendency of "heavy operation and light strategy" existing in most enterprises, we focus on the promotion of the strategic management ability of the enterprises. Relying on its own advantages, we will participate deeply in the strategic areas of the recipient enterprises: research and strategic planning of market and industrial competition, business process reengineering and incentive mechanism construction, market and business development, financial management and capital operation, and co-solving of major and difficult problems of enterprises.
Create value together
Effective cooperation between investors and management is critical to the success or failure of the business. Based on its own experience, Zhongrun Investment adheres to the principle of "thinking differently, communicating first, taking into account the rationality and long-term win-win situation", and emphasizes the interactive relationship between dynamic management and the management of the underlying enterprises, which has accumulated rich experience and ability.