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Cultural tourism industry is based on the regional differences of tourism culture as the incentive, with the collision and interaction of culture as the process, with the mutual harmony of culture as the result, it has national ity, art, mystery, diversity, interaction and other characteristics. The process of cultural tourism is the process by which tourists experience the cultural connotation of tourism resources, which is also one of the main functions of cultural tourism production, which gives people a transcendent cultural feeling, which embodies the function of aesthetic taste to stimulate function, educational enlightenment function and nationality, Religious emotional attachment function. The cultural tourism industry generally refers to tourism aimed at appreciating the traditional culture of foreign countries, pursuing cultural relics or participating in various cultural activities held in the area. Seeking cultural enjoyment has become the new fashion that is emerging in the tourism industry. Cultural tourism industry is a special comprehensive industry, which has become the most dynamic new industry in economic and social development because of its high correlation, wide-ranging, strong radiation and strong driving.

The design of multi-profit mode of cultural tourism industry is an important part of project development. The construction of four profit models of profitability of sales real estate project, tourism operation project profitability, project brand profitability and value appreciation not only ensurethes the rapid return of funds and reduce the need for project investment risk, but also guarantees the long-term and sustained cash flow of the project and the appreciation of intangible and tangible assets. The four profit models influence and optimize each other to maximize the overall profitability of the project.